Equity Profile

CRCT

Cricut, Inc.

Consumer DiscretionaryHousehold Appliances$871.1M

Aug4Tue

Pre-Earnings Brief

UpcomingQ2-2026After Close5:00 PM EDT

Company Snapshot

Cricut, Inc. is a company in the consumer discretionary sector that specializes in household appliances, particularly crafting tools and machines....

Key Metrics to Watch

Earnings Per Share (EPS)

EPS is a key indicator of the company's profitability and growth potential, which investors closely monitor.

Expectations for EPS are not available this quarter.

Revenue Growth

Revenue growth reflects the company's ability to attract customers and expand its market share, which is critical for long-term success.

Expectations for revenue are not available this quarter.

Wall Street expectations, options signals, track record, and call prep available with Pro.

CRCT Q2-2026 Earnings Preview

Context

Company Snapshot

Cricut, Inc. is a company in the consumer discretionary sector that specializes in household appliances, particularly crafting tools and machines. As more people engage in DIY projects and personalized crafting, Cricut's products are gaining popularity, making it an important player in the growing crafting market.

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

75%

Avg EPS Surprise

+52.78%

Avg Stock Reaction

+0.02%

Last Quarter Recap

In Q1 2026, Cricut reported an EPS of $0.10, exceeding expectations by 100%. The stock reacted positively, gaining 1.44% the following day.

Management Promises & Guidance

Expectations

Wall Street Expectations

Overall, expectations for Cricut's upcoming earnings are uncertain due to the lack of analyst estimates and management guidance. Investors will be keen to see if the company can maintain its positive earnings surprises.

Bull Case

If Cricut continues its trend of beating EPS estimates, it could signal strong operational performance and consumer demand, potentially leading to a significant stock price increase.

Bear Case

On the other hand, if Cricut fails to meet expectations or shows signs of slowing growth, it could lead to a sharp decline in stock price, especially given the high implied volatility.

Key Metrics to Watch

Earnings Per Share (EPS)

Expectations for EPS are not available this quarter.

EPS is a key indicator of the company's profitability and growth potential, which investors closely monitor.

Revenue Growth

Expectations for revenue are not available this quarter.

Revenue growth reflects the company's ability to attract customers and expand its market share, which is critical for long-term success.

Expectations

Two Questions That Matter

The print will turn on these two things.

What will the EPS be for Q2 2026, and how does it compare to previous quarters?

Given Cricut's history of exceeding EPS estimates, this will be a key indicator of the company's ongoing profitability and market strength.

What insights can management provide on revenue growth and consumer demand trends?

Understanding revenue trends will help gauge the company's ability to sustain growth in a competitive market.

Edge

What the Street Is Missing

Why consensus could be wrong

The market may underestimate Cricut's ability to capitalize on the growing DIY and crafting trend, which could lead to stronger-than-expected demand for its products.

Supporting Evidence

Cricut has consistently beaten EPS estimates, indicating strong operational performance.

The options market is pricing in a significant move, suggesting traders expect a notable reaction to earnings.

The crafting market is expanding, and Cricut's innovative product offerings position it well to capture this growth.

Key Risk

If the EPS comes in above $0.12, it could challenge the current cautious sentiment and lead to a reevaluation of growth prospects.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

The market is debating whether Cricut can maintain its positive earnings trajectory amidst increasing competition and changing consumer preferences.

Bull Confirmed If

An EPS of $0.12 or higher would confirm strong operational performance and growth potential.

Bear Confirmed If

An EPS below $0.08 would raise concerns about the company's profitability and market position.

Pre-Earnings Positioning

Options Market

Implied Move

±64.0%

Historical Avg

±2.7%

Pricing rich

The options market is pricing in a significant potential price movement, indicating that traders expect a volatile reaction to the earnings report.

Options are pricing ±64.0% while CRCT has averaged ±2.7% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

1.4%

30d HV

40.7%

Calls (100)P/C Ratio: 0.50Puts (0)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Cricut beats expectations, history suggests the stock could rise by around 2.67%, confirming strong demand and operational efficiency.

In-Line / Cautious

If results are in line with expectations, the stock may experience a muted reaction, reflecting cautious sentiment from investors.

Miss

If Cricut misses expectations, the stock could decline by approximately 3.14%, indicating potential concerns about growth and profitability.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Any updates on new product launches and their expected impact on sales.
2Management's commentary on consumer trends and demand for crafting products.
3Insights into supply chain challenges and how they may affect production.
4Details on marketing strategies aimed at increasing brand awareness and customer acquisition.
5Any guidance on future revenue expectations and growth initiatives.

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Company Snapshot

Cricut, Inc. is a company in the consumer discretionary sector that specializes in household appliances, particularly crafting tools and machines....

Key Metrics to Watch

Earnings Per Share (EPS)

EPS is a key indicator of the company's profitability and growth potential, which investors closely monitor.

Expectations for EPS are not available this quarter.

Revenue Growth

Revenue growth reflects the company's ability to attract customers and expand its market share, which is critical for long-term success.

Expectations for revenue are not available this quarter.

Wall Street expectations, options signals, track record, and call prep available with Pro.

CRCT Q2-2026 Earnings Preview

Context

Company Snapshot

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

75%

Avg EPS Surprise

+52.78%

Avg Stock Reaction

+0.02%

Last Quarter Recap

In Q1 2026, Cricut reported an EPS of $0.10, exceeding expectations by 100%. The stock reacted positively, gaining 1.44% the following day.

Management Promises & Guidance

Expectations

Wall Street Expectations

Bull Case

If Cricut continues its trend of beating EPS estimates, it could signal strong operational performance and consumer demand, potentially leading to a significant stock price increase.

Bear Case

On the other hand, if Cricut fails to meet expectations or shows signs of slowing growth, it could lead to a sharp decline in stock price, especially given the high implied volatility.

Key Metrics to Watch

Earnings Per Share (EPS)

Expectations for EPS are not available this quarter.

EPS is a key indicator of the company's profitability and growth potential, which investors closely monitor.

Revenue Growth

Expectations for revenue are not available this quarter.

Revenue growth reflects the company's ability to attract customers and expand its market share, which is critical for long-term success.

Expectations

Two Questions That Matter

The print will turn on these two things.

What will the EPS be for Q2 2026, and how does it compare to previous quarters?

Given Cricut's history of exceeding EPS estimates, this will be a key indicator of the company's ongoing profitability and market strength.

What insights can management provide on revenue growth and consumer demand trends?

Understanding revenue trends will help gauge the company's ability to sustain growth in a competitive market.

Edge

What the Street Is Missing

Why consensus could be wrong

The market may underestimate Cricut's ability to capitalize on the growing DIY and crafting trend, which could lead to stronger-than-expected demand for its products.

Supporting Evidence

Cricut has consistently beaten EPS estimates, indicating strong operational performance.

The options market is pricing in a significant move, suggesting traders expect a notable reaction to earnings.

The crafting market is expanding, and Cricut's innovative product offerings position it well to capture this growth.

Key Risk

If the EPS comes in above $0.12, it could challenge the current cautious sentiment and lead to a reevaluation of growth prospects.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

The market is debating whether Cricut can maintain its positive earnings trajectory amidst increasing competition and changing consumer preferences.

Bull Confirmed If

An EPS of $0.12 or higher would confirm strong operational performance and growth potential.

Bear Confirmed If

An EPS below $0.08 would raise concerns about the company's profitability and market position.

Pre-Earnings Positioning

Options Market

Implied Move

±64.0%

Historical Avg

±2.7%

Pricing rich

The options market is pricing in a significant potential price movement, indicating that traders expect a volatile reaction to the earnings report.

Options are pricing ±64.0% while CRCT has averaged ±2.7% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

1.4%

30d HV

40.7%

Calls (100)P/C Ratio: 0.50Puts (0)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Cricut beats expectations, history suggests the stock could rise by around 2.67%, confirming strong demand and operational efficiency.

In-Line / Cautious

If results are in line with expectations, the stock may experience a muted reaction, reflecting cautious sentiment from investors.

Miss

If Cricut misses expectations, the stock could decline by approximately 3.14%, indicating potential concerns about growth and profitability.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Any updates on new product launches and their expected impact on sales.
2Management's commentary on consumer trends and demand for crafting products.
3Insights into supply chain challenges and how they may affect production.
4Details on marketing strategies aimed at increasing brand awareness and customer acquisition.
5Any guidance on future revenue expectations and growth initiatives.