Equity Profile

HUBS

HubSpot, Inc.

Information TechnologyApplication Software$11.9B

Aug5Wed

Pre-Earnings Brief

UpcomingQ2-2026After Close5:00 PM EDT

Company Snapshot

HubSpot, Inc. is a leading provider of marketing, sales, and customer service software....

Key Metrics to Watch

Customer Growth Rate

This metric indicates how effectively HubSpot is attracting new customers, which is crucial for revenue growth.

N/A

Average Revenue Per User (ARPU)

ARPU helps assess how much revenue HubSpot generates from each customer, reflecting the company's pricing strategy and customer value.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

HUBS Q2-2026 Earnings Preview

Context

Company Snapshot

HubSpot, Inc. is a leading provider of marketing, sales, and customer service software. Operating in the Information Technology sector, HubSpot focuses on helping businesses grow through its cloud-based platform, which integrates various tools for customer relationship management and marketing automation.

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

100%

Avg EPS Surprise

+1483.95%

Avg Stock Reaction

+0.11%

Last Quarter Recap

In Q1 2026, HubSpot reported an impressive earnings surprise, with EPS of $2.72 compared to expectations of $0.69. The stock reacted positively, gaining 3.64% the following day.

Management Promises & Guidance

Continued focus on expanding its product offerings.
Commitment to enhancing customer support services.
Plans to invest in marketing to drive customer acquisition.

Expectations

Wall Street Expectations

Overall, investors are optimistic about HubSpot's upcoming earnings, given its strong track record of beating earnings estimates. However, there are concerns about whether the company can sustain its rapid growth.

Bull Case

If HubSpot continues to show strong customer growth and retention, it could lead to significant revenue increases, further boosting investor confidence.

Bear Case

On the other hand, if customer acquisition slows or churn rates increase, it could signal trouble for future growth, leading to a negative market reaction.

Expectations

Two Questions That Matter

The print will turn on these two things.

What is the current customer growth rate and how does it compare to previous quarters?

This will indicate whether HubSpot is successfully attracting new customers and maintaining its growth trajectory.

What is the churn rate for this quarter?

Understanding customer retention will be critical for assessing the company's long-term sustainability and growth potential.

Edge

What the Street Is Missing

Why consensus could be wrong

The Street may be underestimating the impact of HubSpot's recent product innovations on customer acquisition and retention.

Supporting Evidence

HubSpot has consistently beaten earnings estimates, indicating strong operational execution.

The options market is pricing a larger move than historical averages, suggesting potential for a surprise.

Recent customer feedback indicates high satisfaction, which could translate to lower churn rates.

Key Risk

If customer growth exceeds 25%, it could significantly alter the market's perception of HubSpot's growth potential.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

The core debate this quarter revolves around HubSpot's ability to maintain its rapid growth in a competitive market.

Bull Confirmed If

Demonstrating a customer growth rate of over 20% would confirm the bull case.

Bear Confirmed If

A churn rate exceeding 10% would support the bear case.

Pre-Earnings Positioning

Options Market

Implied Move

±11.96%

Historical Avg

±2.9%

Pricing rich

The options market is pricing in a significant potential move following the earnings report, suggesting that investors expect volatility.

Options are pricing ±12.0% while HUBS has averaged ±2.9% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

0.8%

30d HV

89.5%

Calls (32K)P/C Ratio: 0.32Puts (71K)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If HubSpot beats expectations, history suggests a modest positive reaction, potentially confirming strong growth trends.

In-Line / Cautious

If results are in line but management is cautious, the stock may see limited movement as investors digest the commentary.

Miss

A miss could lead to a significant drop, as the average reaction to misses has been negative in the past.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Updates on customer acquisition strategies and their effectiveness.
2Details on product innovations and how they are being received by customers.
3Insights into competitive pressures and how HubSpot plans to address them.
4Any changes in pricing strategy and its expected impact on ARPU.
5Management's outlook on future growth and market conditions.

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Company Snapshot

HubSpot, Inc. is a leading provider of marketing, sales, and customer service software....

Key Metrics to Watch

Customer Growth Rate

This metric indicates how effectively HubSpot is attracting new customers, which is crucial for revenue growth.

N/A

Average Revenue Per User (ARPU)

ARPU helps assess how much revenue HubSpot generates from each customer, reflecting the company's pricing strategy and customer value.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

HUBS Q2-2026 Earnings Preview

Context

Company Snapshot

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

100%

Avg EPS Surprise

+1483.95%

Avg Stock Reaction

+0.11%

Last Quarter Recap

In Q1 2026, HubSpot reported an impressive earnings surprise, with EPS of $2.72 compared to expectations of $0.69. The stock reacted positively, gaining 3.64% the following day.

Management Promises & Guidance

Continued focus on expanding its product offerings.
Commitment to enhancing customer support services.
Plans to invest in marketing to drive customer acquisition.

Expectations

Wall Street Expectations

Bull Case

If HubSpot continues to show strong customer growth and retention, it could lead to significant revenue increases, further boosting investor confidence.

Bear Case

On the other hand, if customer acquisition slows or churn rates increase, it could signal trouble for future growth, leading to a negative market reaction.

Expectations

Two Questions That Matter

The print will turn on these two things.

What is the current customer growth rate and how does it compare to previous quarters?

This will indicate whether HubSpot is successfully attracting new customers and maintaining its growth trajectory.

What is the churn rate for this quarter?

Understanding customer retention will be critical for assessing the company's long-term sustainability and growth potential.

Edge

What the Street Is Missing

Why consensus could be wrong

The Street may be underestimating the impact of HubSpot's recent product innovations on customer acquisition and retention.

Supporting Evidence

HubSpot has consistently beaten earnings estimates, indicating strong operational execution.

The options market is pricing a larger move than historical averages, suggesting potential for a surprise.

Recent customer feedback indicates high satisfaction, which could translate to lower churn rates.

Key Risk

If customer growth exceeds 25%, it could significantly alter the market's perception of HubSpot's growth potential.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

The core debate this quarter revolves around HubSpot's ability to maintain its rapid growth in a competitive market.

Bull Confirmed If

Demonstrating a customer growth rate of over 20% would confirm the bull case.

Bear Confirmed If

A churn rate exceeding 10% would support the bear case.

Pre-Earnings Positioning

Options Market

Implied Move

±11.96%

Historical Avg

±2.9%

Pricing rich

The options market is pricing in a significant potential move following the earnings report, suggesting that investors expect volatility.

Options are pricing ±12.0% while HUBS has averaged ±2.9% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

0.8%

30d HV

89.5%

Calls (32K)P/C Ratio: 0.32Puts (71K)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If HubSpot beats expectations, history suggests a modest positive reaction, potentially confirming strong growth trends.

In-Line / Cautious

If results are in line but management is cautious, the stock may see limited movement as investors digest the commentary.

Miss

A miss could lead to a significant drop, as the average reaction to misses has been negative in the past.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Updates on customer acquisition strategies and their effectiveness.
2Details on product innovations and how they are being received by customers.
3Insights into competitive pressures and how HubSpot plans to address them.
4Any changes in pricing strategy and its expected impact on ARPU.
5Management's outlook on future growth and market conditions.