Equity Profile

UA

Under Armour, Inc.

Consumer DiscretionaryApparel, Accessories & Luxury Goods$2.8B

Aug3Wed

Pre-Earnings Brief

UpcomingQ1-2027Pre-Market9:00 AM EDT

Company Snapshot

Under Armour, Inc. is a sports apparel and accessories company that focuses on performance-driven clothing and footwear....

Key Metrics to Watch

Revenue Growth

Revenue growth is crucial for assessing the company's ability to expand its market presence and attract consumers.

N/A

Earnings Per Share (EPS)

EPS is a key indicator of profitability and can influence investor sentiment and stock price.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

UA Q1-2027 Earnings Preview

Context

Company Snapshot

Under Armour, Inc. is a sports apparel and accessories company that focuses on performance-driven clothing and footwear. As a player in the consumer discretionary sector, it is influenced by trends in consumer spending and athletic performance. The company aims to capture market share in a competitive landscape dominated by larger brands.

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

Avg EPS Surprise

-84.72%

Avg Stock Reaction

+2.83%

Last Quarter Recap

In Q4-2026, Under Armour reported an EPS of -$0.10, leading to a significant drop of 16.67% in stock price the following day. The company continues to face challenges in meeting market expectations.

Management Promises & Guidance

Expectations

Wall Street Expectations

Overall expectations for Under Armour's upcoming earnings are cautious, given the recent history of mixed results and the lack of analyst estimates. Investors will be closely watching for any signs of recovery.

Bull Case

The optimistic view hinges on a potential rebound in sales and improved margins, which could signal a turnaround for the brand and attract new investors.

Bear Case

Conversely, if the company reports continued losses or weak revenue growth, it could further erode investor confidence and lead to a decline in stock price.

Expectations

Two Questions That Matter

The print will turn on these two things.

What will be the reported revenue growth compared to last year?

Revenue growth is critical for understanding the company's performance and ability to attract consumers in a competitive market.

What is the expected gross margin for this quarter?

Gross margin will indicate how well Under Armour is managing its production costs and pricing strategy, which is vital for profitability.

Edge

What the Street Is Missing

Why consensus could be wrong

The Street may underestimate Under Armour's potential for a rebound in sales, particularly if they can capitalize on emerging trends in athleisure and sustainability.

Supporting Evidence

Recent trends in consumer spending show a shift towards performance apparel, which could benefit Under Armour.

The options market indicates a significant expected move, suggesting traders are anticipating a larger reaction than what consensus estimates imply.

Key Risk

If the company reports a revenue growth rate above 10%, it could challenge the current bearish sentiment.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

The core thesis revolves around whether Under Armour can recover from recent losses and improve its financial performance in a challenging retail environment.

Bull Confirmed If

A revenue growth rate of over 10% year-over-year would confirm the bullish case.

Bear Confirmed If

A gross margin below 40% would confirm the bearish case.

Pre-Earnings Positioning

Options Market

Implied Move

±12.78%

Historical Avg

±12.8%

In line with history

The options market is pricing in a significant move, suggesting that traders expect volatility around the earnings report.

Options are pricing ±12.8% while UA has averaged ±12.8% over the last 8 prints — setup is roughly in line with history.

Detail

ATM IV

0.7%

30d HV

69.4%

Calls (62K)P/C Ratio: 0.00Puts (2K)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Under Armour beats expectations, history suggests a potential stock increase of around 18.34%, confirming a positive turnaround narrative.

In-Line / Cautious

If results are in line with expectations, the stock may experience moderate movement as investors assess management's commentary.

Miss

A miss could lead to a decline in stock price, with historical patterns suggesting an average drop of 18.34% following disappointing results.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Any updates on new product launches or marketing strategies.
2Insights on consumer demand trends, especially in athleisure.
3Management's outlook on supply chain challenges and cost management.
4Details on international sales performance and expansion plans.
5Any commentary on partnerships or collaborations that could enhance brand visibility.

See the full picture

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Company Snapshot

Under Armour, Inc. is a sports apparel and accessories company that focuses on performance-driven clothing and footwear....

Key Metrics to Watch

Revenue Growth

Revenue growth is crucial for assessing the company's ability to expand its market presence and attract consumers.

N/A

Earnings Per Share (EPS)

EPS is a key indicator of profitability and can influence investor sentiment and stock price.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

UA Q1-2027 Earnings Preview

Context

Company Snapshot

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

Avg EPS Surprise

-84.72%

Avg Stock Reaction

+2.83%

Last Quarter Recap

In Q4-2026, Under Armour reported an EPS of -$0.10, leading to a significant drop of 16.67% in stock price the following day. The company continues to face challenges in meeting market expectations.

Management Promises & Guidance

Expectations

Wall Street Expectations

Bull Case

The optimistic view hinges on a potential rebound in sales and improved margins, which could signal a turnaround for the brand and attract new investors.

Bear Case

Conversely, if the company reports continued losses or weak revenue growth, it could further erode investor confidence and lead to a decline in stock price.

Expectations

Two Questions That Matter

The print will turn on these two things.

What will be the reported revenue growth compared to last year?

Revenue growth is critical for understanding the company's performance and ability to attract consumers in a competitive market.

What is the expected gross margin for this quarter?

Gross margin will indicate how well Under Armour is managing its production costs and pricing strategy, which is vital for profitability.

Edge

What the Street Is Missing

Why consensus could be wrong

The Street may underestimate Under Armour's potential for a rebound in sales, particularly if they can capitalize on emerging trends in athleisure and sustainability.

Supporting Evidence

Recent trends in consumer spending show a shift towards performance apparel, which could benefit Under Armour.

The options market indicates a significant expected move, suggesting traders are anticipating a larger reaction than what consensus estimates imply.

Key Risk

If the company reports a revenue growth rate above 10%, it could challenge the current bearish sentiment.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

The core thesis revolves around whether Under Armour can recover from recent losses and improve its financial performance in a challenging retail environment.

Bull Confirmed If

A revenue growth rate of over 10% year-over-year would confirm the bullish case.

Bear Confirmed If

A gross margin below 40% would confirm the bearish case.

Pre-Earnings Positioning

Options Market

Implied Move

±12.78%

Historical Avg

±12.8%

In line with history

The options market is pricing in a significant move, suggesting that traders expect volatility around the earnings report.

Options are pricing ±12.8% while UA has averaged ±12.8% over the last 8 prints — setup is roughly in line with history.

Detail

ATM IV

0.7%

30d HV

69.4%

Calls (62K)P/C Ratio: 0.00Puts (2K)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Under Armour beats expectations, history suggests a potential stock increase of around 18.34%, confirming a positive turnaround narrative.

In-Line / Cautious

If results are in line with expectations, the stock may experience moderate movement as investors assess management's commentary.

Miss

A miss could lead to a decline in stock price, with historical patterns suggesting an average drop of 18.34% following disappointing results.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Any updates on new product launches or marketing strategies.
2Insights on consumer demand trends, especially in athleisure.
3Management's outlook on supply chain challenges and cost management.
4Details on international sales performance and expansion plans.
5Any commentary on partnerships or collaborations that could enhance brand visibility.