Equity Profile

UAA

Under Armour, Inc.

Consumer DiscretionaryApparel, Accessories & Luxury Goods$2.9B

Aug3Wed

Pre-Earnings Brief

UpcomingQ1-2027Pre-Market9:00 AM EDT

Company Snapshot

Under Armour, Inc. (UAA) is a sports apparel and accessories company known for its innovative athletic gear....

Key Metrics to Watch

Revenue Growth

Revenue growth is crucial to gauge how well Under Armour is attracting and retaining customers in a competitive market.

N/A

Earnings Per Share (EPS)

EPS indicates the company's profitability and is a key measure for investors to assess financial health.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

UAA Q1-2027 Earnings Preview

Context

Company Snapshot

Under Armour, Inc. (UAA) is a sports apparel and accessories company known for its innovative athletic gear. As a player in the consumer discretionary sector, it is influenced by trends in consumer spending and preferences for fitness and lifestyle products.

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

63%

Avg EPS Surprise

-14.39%

Avg Stock Reaction

+2.95%

Last Quarter Recap

In the last quarter (Q4-2026), Under Armour reported an EPS of -$0.10, which was significantly below expectations, resulting in a 17% drop in stock price the following day. The company has faced challenges in meeting market expectations consistently.

Management Promises & Guidance

Expectations

Wall Street Expectations

Overall, expectations for Under Armour's upcoming earnings are mixed, with uncertainty surrounding revenue and profitability metrics. Investors are keen to see if the company can turn around its recent performance.

Bull Case

The optimistic view is that Under Armour could surprise the market with better-than-expected revenue growth and improved margins, reflecting a successful marketing strategy and product innovation.

Bear Case

Conversely, the pessimistic view suggests that ongoing challenges in the retail environment and competition could lead to another disappointing earnings report, further impacting investor confidence.

Expectations

Two Questions That Matter

The print will turn on these two things.

What will the revenue growth rate be this quarter?

Revenue growth is critical for Under Armour's recovery, and any significant deviation from expectations could impact stock performance.

How will management address the recent EPS misses?

Investors will be looking for clear strategies to improve profitability and restore confidence after several disappointing earnings reports.

Edge

What the Street Is Missing

Why consensus could be wrong

The Street may be underestimating the potential for Under Armour's new product launches to drive significant sales growth this quarter.

Supporting Evidence

Recent trends in fitness and athleisure suggest a growing market for innovative sports apparel.

The options market is pricing a smaller move than historical averages, indicating potential for a larger reaction.

Under Armour's brand loyalty among consumers could lead to better-than-expected sales despite broader market challenges.

Key Risk

If revenue growth exceeds 10%, it could challenge the current cautious sentiment and shift investor expectations positively.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

This quarter's results are pivotal as they will either reinforce or challenge the narrative of Under Armour's ability to recover from recent setbacks.

Bull Confirmed If

Revenue growth of at least 10% year-over-year would confirm the bull case and indicate a turnaround in performance.

Bear Confirmed If

An EPS loss greater than $0.10 would confirm the bear case and raise concerns about the company's financial health.

Pre-Earnings Positioning

Options Market

Implied Move

±6.3%

Historical Avg

±14.0%

Pricing cheap

The options market is pricing in a potential move of about 6.3% in either direction following the earnings report, indicating uncertainty among traders.

Options are pricing ±6.3% while UAA has averaged ±14.0% over the last 8 prints — setup is pricing cheap.

Detail

ATM IV

0.6%

30d HV

70.6%

Calls (289K)P/C Ratio: 0.11Puts (35K)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Under Armour beats expectations, history suggests a potential stock increase of around 7.9%, confirming a positive turnaround narrative.

In-Line / Cautious

If results are in line with expectations, the stock may experience a muted reaction as investors await clearer guidance from management.

Miss

Should the company miss expectations, history indicates a potential decline of about 5.3%, further shaking investor confidence.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Any updates on new product launches and their expected impact on sales.
2Management's commentary on consumer trends and how they are adapting to market changes.
3Insights into inventory levels and supply chain management.
4Details on marketing strategies aimed at boosting brand visibility.
5Any guidance on future earnings and revenue expectations.

See the full picture

AI-powered briefs, options data, and 20 quarters of history — everything you need before earnings.

No charge today · Auto-bills $8/mo after 7 days · Cancel anytime

More Earnings This Week

5 Reports

Aug1

CHKPReported

Check Point Software Technologies Ltd.

RecapView

Aug1

CNAReported

Company Snapshot

Under Armour, Inc. (UAA) is a sports apparel and accessories company known for its innovative athletic gear....

Key Metrics to Watch

Revenue Growth

Revenue growth is crucial to gauge how well Under Armour is attracting and retaining customers in a competitive market.

N/A

Earnings Per Share (EPS)

EPS indicates the company's profitability and is a key measure for investors to assess financial health.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

UAA Q1-2027 Earnings Preview

Context

Company Snapshot

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

63%

Avg EPS Surprise

-14.39%

Avg Stock Reaction

+2.95%

Last Quarter Recap

Management Promises & Guidance

Expectations

Wall Street Expectations

Bull Case

The optimistic view is that Under Armour could surprise the market with better-than-expected revenue growth and improved margins, reflecting a successful marketing strategy and product innovation.

Bear Case

Conversely, the pessimistic view suggests that ongoing challenges in the retail environment and competition could lead to another disappointing earnings report, further impacting investor confidence.

Expectations

Two Questions That Matter

The print will turn on these two things.

What will the revenue growth rate be this quarter?

Revenue growth is critical for Under Armour's recovery, and any significant deviation from expectations could impact stock performance.

How will management address the recent EPS misses?

Investors will be looking for clear strategies to improve profitability and restore confidence after several disappointing earnings reports.

Edge

What the Street Is Missing

Why consensus could be wrong

The Street may be underestimating the potential for Under Armour's new product launches to drive significant sales growth this quarter.

Supporting Evidence

Recent trends in fitness and athleisure suggest a growing market for innovative sports apparel.

The options market is pricing a smaller move than historical averages, indicating potential for a larger reaction.

Under Armour's brand loyalty among consumers could lead to better-than-expected sales despite broader market challenges.

Key Risk

If revenue growth exceeds 10%, it could challenge the current cautious sentiment and shift investor expectations positively.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

This quarter's results are pivotal as they will either reinforce or challenge the narrative of Under Armour's ability to recover from recent setbacks.

Bull Confirmed If

Revenue growth of at least 10% year-over-year would confirm the bull case and indicate a turnaround in performance.

Bear Confirmed If

An EPS loss greater than $0.10 would confirm the bear case and raise concerns about the company's financial health.

Pre-Earnings Positioning

Options Market

Implied Move

±6.3%

Historical Avg

±14.0%

Pricing cheap

The options market is pricing in a potential move of about 6.3% in either direction following the earnings report, indicating uncertainty among traders.

Options are pricing ±6.3% while UAA has averaged ±14.0% over the last 8 prints — setup is pricing cheap.

Detail

ATM IV

0.6%

30d HV

70.6%

Calls (289K)P/C Ratio: 0.11Puts (35K)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Under Armour beats expectations, history suggests a potential stock increase of around 7.9%, confirming a positive turnaround narrative.

In-Line / Cautious

If results are in line with expectations, the stock may experience a muted reaction as investors await clearer guidance from management.

Miss

Should the company miss expectations, history indicates a potential decline of about 5.3%, further shaking investor confidence.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Any updates on new product launches and their expected impact on sales.
2Management's commentary on consumer trends and how they are adapting to market changes.
3Insights into inventory levels and supply chain management.
4Details on marketing strategies aimed at boosting brand visibility.
5Any guidance on future earnings and revenue expectations.