Equity Profile

WIX

Wix.com Ltd.

Information TechnologyInternet Services & Infrastructure$2.2B

Aug5Wed

Pre-Earnings Brief

UpcomingQ2-2026Pre-Market9:00 AM EDT

Company Snapshot

Wix.com Ltd. is a technology company that provides a platform for users to create and manage websites without needing coding skills....

Key Metrics to Watch

Website Creation Growth

This metric indicates how well Wix is attracting new users to its platform, which is crucial for revenue growth.

N/A

Monthly Active Users (MAUs)

A growing user base can lead to increased subscription revenue and upsell opportunities.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

WIX Q2-2026 Earnings Preview

Context

Company Snapshot

Wix.com Ltd. is a technology company that provides a platform for users to create and manage websites without needing coding skills. As a player in the Information Technology sector, Wix benefits from trends in digitalization and online presence, which are increasingly important for businesses and individuals alike.

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

88%

Avg EPS Surprise

+262.78%

Avg Stock Reaction

-5.13%

Last Quarter Recap

In Q1 2026, Wix reported an impressive earnings surprise, with EPS of $0.68 compared to an estimate of $0.15, leading to a significant market reaction. However, the stock fell 27.10% the following day, indicating potential concerns about future growth despite the strong earnings.

Management Promises & Guidance

Focus on enhancing user experience and platform capabilities.
Commitment to expanding marketing efforts to attract new customers.
Plans to introduce new features aimed at increasing user engagement.

Expectations

Wall Street Expectations

Overall expectations for Wix's upcoming earnings report are mixed, with investors looking for signs of sustainable growth following recent strong earnings surprises. The market is keen to see if Wix can maintain its momentum or if it will face challenges ahead.

Bull Case

The optimistic view hinges on continued user growth and improved monetization, suggesting that Wix could exceed expectations again and drive the stock higher.

Bear Case

Conversely, if user growth stagnates or if there are signs of increased competition, it could lead to a negative reaction from investors, especially given the recent volatility in stock performance.

Expectations

Two Questions That Matter

The print will turn on these two things.

What is the growth rate of Monthly Active Users (MAUs) this quarter?

This metric will be crucial in determining if Wix is successfully attracting and retaining users, which directly impacts revenue.

How has Average Revenue Per User (ARPU) changed compared to the previous quarter?

Changes in ARPU will indicate how well Wix is monetizing its user base, which is essential for assessing profitability.

Edge

What the Street Is Missing

Why consensus could be wrong

The Street may be underestimating Wix's ability to leverage new features and marketing strategies to drive user growth, despite recent volatility.

Supporting Evidence

Wix's recent earnings surprises indicate strong operational performance that could continue.

The options market's implied move suggests that investors are bracing for significant changes, which could lead to overreactions.

The historical trend shows that even with earnings beats, the stock has often reacted negatively, indicating potential mispricing.

Key Risk

If MAUs show strong growth, it could challenge the current cautious outlook and lead to a re-evaluation of Wix's growth potential.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

The core thesis revolves around Wix's ability to grow its user base while effectively monetizing those users, which is critical for future profitability.

Bull Confirmed If

Monthly Active Users growth of over 10% quarter-over-quarter would confirm the bull case.

Bear Confirmed If

A decline in Average Revenue Per User (ARPU) below $15 would confirm the bear case.

Pre-Earnings Positioning

Options Market

Implied Move

±41.56%

Historical Avg

±11.95%

Pricing rich

The options market is pricing in a significant move, reflecting uncertainty about the upcoming earnings report and potential volatility.

Options are pricing a 41.56% move, while the stock has averaged only 11.95% over the last 8 quarters — setup is rich.

Detail

ATM IV

0.9%

30d HV

113.1%

Calls (88K)P/C Ratio: 0.38Puts (65K)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Wix beats expectations and raises guidance, history suggests the stock could see an average one-day move of -7.91%, indicating potential profit-taking.

In-Line / Cautious

If results are in line but management expresses caution, the stock may react moderately, reflecting uncertainty in future growth.

Miss

If Wix misses expectations, history suggests a potential average one-day move of +14.31%, indicating a possible rebound as investors reassess the outlook.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Updates on user acquisition strategies and their effectiveness.
2Any insights into competitive pressures and how Wix plans to address them.
3Details on new features being rolled out and expected impacts on user engagement.
4Management's outlook on future revenue growth and market conditions.
5Comments on cost management and profitability initiatives.

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Company Snapshot

Wix.com Ltd. is a technology company that provides a platform for users to create and manage websites without needing coding skills....

Key Metrics to Watch

Website Creation Growth

This metric indicates how well Wix is attracting new users to its platform, which is crucial for revenue growth.

N/A

Monthly Active Users (MAUs)

A growing user base can lead to increased subscription revenue and upsell opportunities.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

WIX Q2-2026 Earnings Preview

Context

Company Snapshot

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

88%

Avg EPS Surprise

+262.78%

Avg Stock Reaction

-5.13%

Last Quarter Recap

Management Promises & Guidance

Focus on enhancing user experience and platform capabilities.
Commitment to expanding marketing efforts to attract new customers.
Plans to introduce new features aimed at increasing user engagement.

Expectations

Wall Street Expectations

Bull Case

The optimistic view hinges on continued user growth and improved monetization, suggesting that Wix could exceed expectations again and drive the stock higher.

Bear Case

Conversely, if user growth stagnates or if there are signs of increased competition, it could lead to a negative reaction from investors, especially given the recent volatility in stock performance.

Expectations

Two Questions That Matter

The print will turn on these two things.

What is the growth rate of Monthly Active Users (MAUs) this quarter?

This metric will be crucial in determining if Wix is successfully attracting and retaining users, which directly impacts revenue.

How has Average Revenue Per User (ARPU) changed compared to the previous quarter?

Changes in ARPU will indicate how well Wix is monetizing its user base, which is essential for assessing profitability.

Edge

What the Street Is Missing

Why consensus could be wrong

The Street may be underestimating Wix's ability to leverage new features and marketing strategies to drive user growth, despite recent volatility.

Supporting Evidence

Wix's recent earnings surprises indicate strong operational performance that could continue.

The options market's implied move suggests that investors are bracing for significant changes, which could lead to overreactions.

The historical trend shows that even with earnings beats, the stock has often reacted negatively, indicating potential mispricing.

Key Risk

If MAUs show strong growth, it could challenge the current cautious outlook and lead to a re-evaluation of Wix's growth potential.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

The core thesis revolves around Wix's ability to grow its user base while effectively monetizing those users, which is critical for future profitability.

Bull Confirmed If

Monthly Active Users growth of over 10% quarter-over-quarter would confirm the bull case.

Bear Confirmed If

A decline in Average Revenue Per User (ARPU) below $15 would confirm the bear case.

Pre-Earnings Positioning

Options Market

Implied Move

±41.56%

Historical Avg

±11.95%

Pricing rich

The options market is pricing in a significant move, reflecting uncertainty about the upcoming earnings report and potential volatility.

Options are pricing a 41.56% move, while the stock has averaged only 11.95% over the last 8 quarters — setup is rich.

Detail

ATM IV

0.9%

30d HV

113.1%

Calls (88K)P/C Ratio: 0.38Puts (65K)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Wix beats expectations and raises guidance, history suggests the stock could see an average one-day move of -7.91%, indicating potential profit-taking.

In-Line / Cautious

If results are in line but management expresses caution, the stock may react moderately, reflecting uncertainty in future growth.

Miss

If Wix misses expectations, history suggests a potential average one-day move of +14.31%, indicating a possible rebound as investors reassess the outlook.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Updates on user acquisition strategies and their effectiveness.
2Any insights into competitive pressures and how Wix plans to address them.
3Details on new features being rolled out and expected impacts on user engagement.
4Management's outlook on future revenue growth and market conditions.
5Comments on cost management and profitability initiatives.