Equity Profile

HSY

The Hershey Company

Consumer StaplesPackaged Foods & Meats$35.5B

Jul30Thu

Pre-Earnings Brief

UpcomingQ2-2026Pre-Market9:00 AM EDT

Company Snapshot

The Hershey Company (HSY) is a leading manufacturer of chocolate and confectionery products, known for its iconic brands like Hershey's, Reese's, and Kit Kat. As a key player in the consumer staples sector, Hershey's performance is closely tied to consumer spending trends and preferences in the packaged foods industry.

Key Metrics to Watch

Earnings Per Share (EPS)

EPS is a critical measure of profitability and indicates how much money the company makes for each share of stock.

N/A

Revenue Growth

Revenue growth reflects the company's ability to increase sales, which is vital for sustaining profitability and market share.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

HSY Q2-2026 Earnings Preview

Context

Company Snapshot

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

75%

Avg EPS Surprise

+9.91%

Avg Stock Reaction

+1.18%

Last Quarter Recap

In Q1-2026, Hershey reported an EPS of $2.35, beating expectations by 14.41%. However, the stock fell by 1.81% the following day, indicating mixed market reactions despite the strong earnings.

Management Promises & Guidance

Focus on expanding product lines to meet changing consumer preferences.
Commitment to enhancing supply chain efficiency.
Plans to invest in marketing to boost brand visibility.

Expectations

Wall Street Expectations

Investors are cautiously optimistic ahead of Hershey's Q2-2026 earnings, given the company's recent strong performance. However, uncertainty remains regarding revenue growth and market conditions.

Bull Case

If Hershey continues to outperform expectations on EPS and shows strong revenue growth, it could signal robust consumer demand and effective management strategies.

Bear Case

Conversely, if the company fails to meet revenue expectations or faces increased competition, it could lead to a decline in stock price.

Expectations

Two Questions That Matter

The print will turn on these two things.

What will be the EPS for Q2-2026?

EPS is a key indicator of profitability, and a significant deviation from expectations could impact investor sentiment.

How is Hershey addressing supply chain challenges?

Supply chain efficiency is crucial for maintaining product availability and controlling costs, which directly affects revenue.

Edge

What the Street Is Missing

Why consensus could be wrong

The Street may be underestimating Hershey's ability to adapt to changing consumer preferences, particularly in healthier snack options, which could drive unexpected revenue growth.

Supporting Evidence

Hershey's recent product launches have been well-received, indicating potential for strong sales.

The company's marketing investments are expected to yield positive results in brand visibility and consumer engagement.

Historical trends show that Hershey has successfully navigated market shifts in the past.

Key Risk

If Hershey's new product lines show strong early sales, it could challenge the current cautious outlook.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

The market is debating whether Hershey can sustain its recent earnings momentum amidst competitive pressures and changing consumer preferences.

Bull Confirmed If

An EPS of $2.50 or higher would confirm the bull case, indicating strong profitability.

Bear Confirmed If

An EPS below $2.00 would confirm the bear case, suggesting potential issues in profitability.

Pre-Earnings Positioning

Options Market

Implied Move

±5.44%

Historical Avg

±2.8%

Pricing rich

The options market is pricing in a significant move for Hershey's stock, suggesting that investors expect volatility around the earnings announcement.

Options are pricing ±5.4% while HSY has averaged ±2.8% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

0.3%

30d HV

25.6%

Calls (26K)P/C Ratio: 0.70Puts (21K)

Edge

Historical Setup Match

Cross-company pattern from 30 similar setups.

Prior-quarter beat + options rich in Consumer Staples

n=30

Fade rate: 9 of 27 (33%)

This setup has occurred 30 times across Consumer Staples in the last 2 years. 18 of 27 (67%) held or extended their move within 5 days — this setup typically holds direction. The average absolute 1-day move is 4.7%, with a raw directional average of +1.7% (modestly positive historical bias).

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Hershey beats expectations, history suggests the stock could rise by about 1.77%, confirming positive market sentiment.

In-Line / Cautious

An in-line report could lead to muted reactions, with the stock potentially moving sideways as investors await further clarity.

Miss

If Hershey misses expectations, the stock could drop by approximately 0.58%, reflecting investor disappointment.

Preparation

Congressional Activity

House & Senate STOCK Act disclosures over the trailing 6 months.

Trades

0 buys·2 sells

Members

House only

Est. Notional

$51,002.00–$115,000.00

disclosed dollar ranges

Most Active Members

R-FLScott Scott FranklinRep.
2

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Any updates on new product launches and their initial sales performance.
2Insights into consumer trends and preferences impacting sales.
3Management's commentary on supply chain improvements.
4Details on marketing strategies and their expected impact on revenue.
5Any changes in guidance for the remainder of the fiscal year.

See the full picture

AI-powered briefs, options data, and 20 quarters of history — everything you need before earnings.

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Company Snapshot

Key Metrics to Watch

Earnings Per Share (EPS)

EPS is a critical measure of profitability and indicates how much money the company makes for each share of stock.

N/A

Revenue Growth

Revenue growth reflects the company's ability to increase sales, which is vital for sustaining profitability and market share.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

HSY Q2-2026 Earnings Preview

Context

Company Snapshot

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

75%

Avg EPS Surprise

+9.91%

Avg Stock Reaction

+1.18%

Last Quarter Recap

In Q1-2026, Hershey reported an EPS of $2.35, beating expectations by 14.41%. However, the stock fell by 1.81% the following day, indicating mixed market reactions despite the strong earnings.

Management Promises & Guidance

Focus on expanding product lines to meet changing consumer preferences.
Commitment to enhancing supply chain efficiency.
Plans to invest in marketing to boost brand visibility.

Expectations

Wall Street Expectations

Investors are cautiously optimistic ahead of Hershey's Q2-2026 earnings, given the company's recent strong performance. However, uncertainty remains regarding revenue growth and market conditions.

Bull Case

If Hershey continues to outperform expectations on EPS and shows strong revenue growth, it could signal robust consumer demand and effective management strategies.

Bear Case

Conversely, if the company fails to meet revenue expectations or faces increased competition, it could lead to a decline in stock price.

Expectations

Two Questions That Matter

The print will turn on these two things.

What will be the EPS for Q2-2026?

EPS is a key indicator of profitability, and a significant deviation from expectations could impact investor sentiment.

How is Hershey addressing supply chain challenges?

Supply chain efficiency is crucial for maintaining product availability and controlling costs, which directly affects revenue.

Edge

What the Street Is Missing

Why consensus could be wrong

The Street may be underestimating Hershey's ability to adapt to changing consumer preferences, particularly in healthier snack options, which could drive unexpected revenue growth.

Supporting Evidence

Hershey's recent product launches have been well-received, indicating potential for strong sales.

The company's marketing investments are expected to yield positive results in brand visibility and consumer engagement.

Historical trends show that Hershey has successfully navigated market shifts in the past.

Key Risk

If Hershey's new product lines show strong early sales, it could challenge the current cautious outlook.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

The market is debating whether Hershey can sustain its recent earnings momentum amidst competitive pressures and changing consumer preferences.

Bull Confirmed If

An EPS of $2.50 or higher would confirm the bull case, indicating strong profitability.

Bear Confirmed If

An EPS below $2.00 would confirm the bear case, suggesting potential issues in profitability.

Pre-Earnings Positioning

Options Market

Implied Move

±5.44%

Historical Avg

±2.8%

Pricing rich

The options market is pricing in a significant move for Hershey's stock, suggesting that investors expect volatility around the earnings announcement.

Options are pricing ±5.4% while HSY has averaged ±2.8% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

0.3%

30d HV

25.6%

Calls (26K)P/C Ratio: 0.70Puts (21K)

Edge

Historical Setup Match

Cross-company pattern from 30 similar setups.

Prior-quarter beat + options rich in Consumer Staples

n=30

Fade rate: 9 of 27 (33%)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Hershey beats expectations, history suggests the stock could rise by about 1.77%, confirming positive market sentiment.

In-Line / Cautious

An in-line report could lead to muted reactions, with the stock potentially moving sideways as investors await further clarity.

Miss

If Hershey misses expectations, the stock could drop by approximately 0.58%, reflecting investor disappointment.

Preparation

Congressional Activity

House & Senate STOCK Act disclosures over the trailing 6 months.

Trades

0 buys·2 sells

Members

House only

Est. Notional

$51,002.00–$115,000.00

disclosed dollar ranges

Most Active Members

R-FLScott Scott FranklinRep.
2

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Any updates on new product launches and their initial sales performance.
2Insights into consumer trends and preferences impacting sales.
3Management's commentary on supply chain improvements.
4Details on marketing strategies and their expected impact on revenue.
5Any changes in guidance for the remainder of the fiscal year.